The British shopper is a strange beast. It seems that our love affair with high street shopping may have peaked this year yet our trends to shopping on the web look to be increasing even further. Recent statistics released suggest we are far more likely to buy on the internet than our European or even American cousins. The irony though is that although the UK is benefiting from an internet sales boom our UK manufacturers continue to struggle.

Whilst there are undoubtedly some excellent quality imported goods there are equally as many poor quality, poor value goods. A good example in this area is in the manufacture of jewellery and our UK market has been flooded with cheap foreign rubbish, much of which comes from the far east and is probably produced in less than desirable working conditions. The jewellery is usually of the costume variety, the quality is not great so it won’t last and the materials used are cheap and can produce allergic reactions.