Creating articles on your area of expertise is a great way to begin promoting your site. Articles spread those all-important links across the Internet without the tedious process of sending out link exchange requests. Better still, webmasters who reprint articles rarely ask for reciprocal links back to their sites.

The benefit of writing an article builds over time, yet articles require no ongoing maintenance once they are written and submitted. Other options like newsletters, blogs, and forums can demand more upkeep than a small business can afford. Many businesses are comfortable and confident with standard, conventional marketing methods like newspaper ads, industry publication, or even radio and TV ads. But promoting your business on the web can offer many advantages that will not only get your business noticed, but save you money as well.