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Web Promotion
Flash has a bad reputation, undeserved in our opinion, for harming search visibility. Why are SEO consultants concerned about Flash? A few popular WYSIWYG development tools generate invalid, inaccessible HTML code for embedding Flash, and many designers don't know enough about accessibility programming, search engine optimization (SEO) and the benefits of code validation. As a result, most web pages using Flash aren't programmed correctly.
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Our recommended SEO method for optimizing Flash uses a DIV with search engine accessible content, and JavaScript to detect when browsers are capable of viewing Flash. When the browser has Flash capability, the Javascript manipulates the page's document object model (DOM) to replace the alternative content with the Flash movie. Search engine spiders don't run the Javascript, so they see and index the alternative content. The alternative content may contain links, heading, styled text, images - anything you can add to an ordinary HTML page. Simply apply your normal SEO copy editing and coding skills to the alternative content, and Flash becomes a non-issue.
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